In collaboration with the Marketing Data Product Manager, this position will support all ongoing marketing data products including but not limited to customer MDM, loyalty and campaign management initiatives. This role will support the development and execution of IT design and testing strategy in support of new marketing initiatives and enhancements. The Marketing Data System Analyst will own project management, testing and delivery of technical features associated with new marketing initiatives and enhancements to existing programs. This role will be resposible for data preparation for vendors in support of reverse append, predictive modeling, and other marketing data services that are critical to MDM and ongoing marketing program execution. In addition, this person is responsible for communicating, prioritizing and resolving customer data issues. To be successful, he or she must demonstrate a strong committment to data quality.