This position will drive marketing business intelligence by driving customer insights behind a complete 360 degree view of the customer: who she is, how does she respond to Pier 1 marketing, what does she value in a home decor specialty retailer, and determining opportunities of optimization across our product and customer portfolio. The Director of Customer Insights is responsible for directing the team in generating insights from the customer database and marketplace opportunity population to drive personalization initiatives. This person is responsible for identifying key business challenges, establishing a test and learn cadence in order to be able to accurately solve for recommendations to these challenges, and managing marketing campaigns aimed at tackling customer opportunities for enhanced experience with the brand. This position will establish reporting tools, synthesize data, and direct the creation of actionable dashboarding for executive leadership. They will lead qualitative and quantitative analysis of customers, market trends and competitive landscape to highlight improvements, growth opportunities and new markets. This Director will oversee staff and vendor partners on the development of customer segmentation and value schemes, predictive modeling, campaign management and CRM strategies, and customer-level understanding to shape critical business decisions.